Summary
The pitches you get back from an agency are only as specific as the answers you bring to the first call. The infographic sets out the ten questions a good agency should ask, so you can have the information ready before you dial.
So you’ve recognized the value that a marketing agency could bring to your business, you’ve done your research and you’ve set up some calls with the front-runners.
Now what? How do you ensure that you get the most out of these conversations?
Well…You’ll need all of the information ready for the marketing questions the agency should ask, in order to give them the best insight into your business and what it needs.
That way you’ll receive pitches that are specific and highly relevant, maximising what you get out of the relationship from the word go.
The ten questions, for anyone who prefers them as text:
- Can you tell me a bit about your business and what it does?
- Which services do you have the most success with, and which need work?
- Who is your target audience?
- What kind of businesses currently use your services?
- How did they start the conversation?
- What are your target audience’s non-negotiables?
- What problems are they typically coming to you for help with?
- How long does a relationship with a client typically last?
- Have you done any marketing before, and if so what was your experience?
- What are your marketing objectives and goals?
