Imagine, all of a sudden, everyone in your team starts producing the best work you’ve ever seen. I mean, really top quality stuff. There’s a massive increase in productivity, clients are flocking in for more and the whole office is working like a well oiled machine.
Once you’ve had time to rationalize your ‘zombie apocalypse’ theory (they must not be sleeping), you start doing a little detective work to figure out what’s changed.
And what you find is so basic, it blows your mind…
Your colleagues have simply optimized their ‘to do’ list by identifying the tasks they don’t enjoy doing or don’t feel they are good at, and are taking action to reduce them.
Optimizing your to do list will not only make you feel happier and more fulfilled, it will also increase productivity and the quality of your work.
Here at JTN, we call what should be on our list our ‘Highest Value Activities’ (HVA). These are the tasks that we are good at and enjoy doing.
Here’s how our team identifies their HVA:
Once identified, they then put them through a set of qualification criteria that ultimately leaves them with an optimized ‘to do’ list.
And boy are we a happy, productive bunch here at JTN!
Obviously, though, we can’t just scratch out our least favorite tasks and be done with them (wouldn’t that be nice).
What we do is use the 3 ‘D’s’–drop, delegate or do–to decide what to do about all of the tasks that scored 1 or lower.
In a world where working late, skipping lunch and completing tasks at weekends have become workplace norms, this process may feel like it’s the opposite of ‘productive’.
But consider this:
If you could drop or delegate a task that’s making you miserable, or taking you much more time than it should, do you think you could use that time more productively? Of course!
Do you think you could make more money for you or the firm if you’re doing something you enjoy or that comes naturally to you? Again, yes.
The HVA Process isn’t just about enjoying your work more–it’s also about how that enjoyment translates into more revenue for the firm.
Don’t believe us?
It’s simple math really:
What you are best at + work you enjoy = good work and increased productivity.
Good work + increased productivity = happy clients.
Happy clients = returning clients and more revenue.
Firms are most effective when the people responsible for its success are consistently performing to the best of their abilities.